

Are You Ready for the Future of Fundraising?
If you're planning your end-of-year campaign or shaping next year's strategy, you don't need more theory - you need actionable intelligence. And you need answers to three essential questions:​​
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How do we reach and engage new audiences, especially those you are not reaching now?
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How do we retain our current supporters in an emotionally saturated, hyper-competitive landscape?
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How do we sustainably increase income while staying aligned with our mission, values, and voice?

​In 2025, fundraising is emotional, political, and urgent. Trust is declining. Audiences are overwhelmed. Traditional appeals are losing relevance.
To succeed - ethically and effectively - nonprofits need to evolve. Copying outdated "best practices" won't cut it. Today's audiences are tuned out. Traditional messaging falls flat.
What's the alternative?
Discover how empathy, behavioral insight, and real-time intelligence can restore connection and transform your results.

ENLAIGHT Fundraising Intelligence Program
A virtual, globally accessible program (from September to December 2025) combining:
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Behavioral science
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Ethical AI
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Social data listening
Designed for: Fundraisers, campaigners, and nonprofit communication teams ready to make their year-end campaigns more intelligent, more empathetic, and more effective.
Transform Your Approach:
From Generic to Genius
This program helps you shift:
From generic appeals
Emotionally intelligent, AI-informed narratives
From one-size-fits-all messaging
Audience-driven, personalized communication
From manual content production
AI-supported, insight-powered storytelling
From esporadic and improvized
Structured and evidence based









Meet the Experts Guiding This Transformation
This program is led by internationally respected voices in ethical AI, behavioral economics, and fundraising strategy. These aren’t theorists - they’re practitioners shaping real campaigns for real impact.
The Five Virtual Sessions
90 minutes each + 30 live Q&A
Led by global experts in fundraising, behavioral economics, and ethical AI
Session 1
The Collapse and the Calling: Reclaiming Relevance Through Ethical AI
Why We’re Losing — and How We Can Win Again
Filipe Páscoa
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Understand the cultural, emotional, and strategic reasons why fundraising is underperforming
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Learn how Ethical AI can help rebuild trust, lower acquisition costs, and boost relevance
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Use emotional-state and behavior-based profiling to redefine audience strategy
Session 2
From “Value Propositions” to “Value Perception”: Crafting the Right Narrative for the Right Audience with AI and Social Data Intelligence
Social Data Intelligence and AI-Powered Listening
Filipe Páscoa
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Monitor what audiences feel using real-time emotional and narrative analysis
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Build donor personas based on behavior and mindset, not just demographics
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Identify the right tone, channel, and content format to improve reach and retention
Session 3
The Donor Decision Lab: Behavioral Science for Fundraising Transformation
Behavioral Economics for Empathy-Based Fundraising
Bernard Ross
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Apply behavioral science to ethically influence donor decisions and deepen engagement
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Use framing, nudging, and social proof to grow response rates and donor loyalty
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Design emotionally intelligent campaigns that align with how people decide
Session 4
Beyond Insights: Building AI-Powered Knowledge Systems for Everyday Fundraising Intelligence
AI Assistants and Knowledge Bases for Daily Fundraising Strategy |
Filipe Páscoa
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Build a custom AI-powered Knowledge Base from your existing reports, campaigns, and program docs
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Customize AI assistants for fundraising, communications, and digital content
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Transform insight into daily action with Retrieval-Augmented Generation (RAG)
Session 5
Insights Into Action: Turning AI Insights into Fundraising and Engagement Results
From Listening to Launch
Shannon Miller
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Transform insights into actionable story briefs, content calendars, and engagement strategies
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Use AI-powered guidance to adapt messaging in real-time while maintaining authentic connections
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Launch campaigns that cut through institutional distrust using emotional intelligence
Want a full breakdown of each session and what you'll gain?

What’s Included:
Your Complete Intelligence Ecosystem

Training
& Strategy
10 hours of virtual training with global experts (5 sessions: 90 min + 30 min Q&A each)
Downloadable toolkits, workflows, and prompting guides
Full recordings of each session for internal sharing and review

Team Access & Customization
Enrollment for up to 5 team members per organization
Tailored Knowledge Base built from your internal documents and materials
Three customized AI Assistants for fundraising, communications, and digital content

Real-Time Intelligence & Campaign Support
Custom Inception Report with audience profiling, narrative recommendations, and campaign insights
18 Weekly Intelligence Briefs (October–December) with emotional trend monitoring and campaign suggestions
Social listening activated across key platforms and audience segments

Your Strategic Launchpad:
The Inception Report
Think of it as your year-end campaign’s strategic brain. Delivered before the year-end rush, your custom report includes:
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Audience emotional profiling and potential donor personas
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End-of-the-year campaign topic recommendations
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Communication gap and strength mapping
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Social listening insights (TikTok, X, YouTube, Instagram, Facebook)
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Strategic narrative recommendations

Program Timeline
SEPTEMBER-OCTOBER 2025
Training & Strategic Setup
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Join 5 expert-led sessions
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Upload internal campaign and communications materials (no donor data needed)
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We build your Knowledge Base and customize your AI Assistants
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Social listening activated on your key audiences and issue areas
OCTOBER-DECEMBER 2025
Campaign Intelligence Activation
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Join 5 expert-led sessions
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Upload internal campaign and communications materials (no donor data needed)
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We build your Knowledge Base and customize your AI Assistants
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Social listening activated on your key audiences and issue areas
Bonus
100% Credit Toward 2026
Apply your entire investment as credit toward a 2026 ENLAIGHT Intelligence Subscription ( Annual value: €25,000–€32,000 )

Limited Enrollment - Spaces Filling Fast
To ensure hands-on delivery and customized support, this program is limited to a select group of organizations. Spaces are filled on a first-come, first-served basis.

Trusted by Global Changemakers
UNICEF • Greenpeace • Plan International • Amnesty International • MSF • SOS Children's Villages and more organizations creating positive change worldwide.




















Privacy & Ethical AI Compliance

Your data security is our priority:
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No donor data required
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Fully compliant with GDPR and the EU AI Act
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All AI models and data hosted in secure private cloud environment
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Your organization's materials never used to train public models
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Open-source models only—never commercial APIs